Tuesday, May 19, 2015

Innovators: Great tech innovators: Sir Jony Ive


Innovators: Great tech innovators: Sir Jony IveAge: 48Company: AppleBest known for: iMac, iPod, iPhone, iPad, Apple WatchQuote: ""Very often design is the most immediate way of defining what products become in people's minds."

In a list of current tech innovators it's hard to overstate the importance of Apple's British designer Sir Jony Ive.

There are plenty of brilliant and talented engineers in Cupertino that disprove any mutterings about a lack of innovation in Apple, but it is perhaps Ive's insistence on a marriage between function and form that remains key to making big new products not only sell like hot cakes, but exert such an influence across the tech world.

From the smartwatch sector to his greatest hits – the iPhone, the iPad and the iPod – the 48-year-old Ive has played a huge role in moving our tech lives from beige boxes to sleek and sexy designs.

Ive started his career in Hoxton Square at a design company called Tangerine, but after being courted for years by Apple was brought over to work on projects like the second gen Apple Newton.

It was the iMac that began to bring the attention that Ive deserved, and after Steve Jobs' sad death, the Chingford-born designer's influence at Apple remains critical in all of its future projects.

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