Wednesday, July 22, 2015

Get ready to hate AT&T even more starting August 1


Get ready to hate AT&T even more starting August 1

Upgrading your phone on the AT&T network is going to cost more at the top of next month due to another increase in activation fees.

Starting August 1, the US carrier plans to charge you a $45 fee whenever you upgrade your smartphone. That's a $5 increase from the $40 imposed over the last 13 months. Before June 2014, it was $35.

This steady increase in activation fees doesn't just apply to one- and two-year contracts, it also nickel and dimes Bring Your Own Device and AT&T Next subscribers, too, reports Droid Life.

For the first time, BYOD and AT&T Next customers can't escape activation fees. They're on the hook for a $15 fee beginning August 1, too.

Just in time for iPhone 6S

AT&T Next was the carrier's way of offering phones for $0 down and small monthly payments, like $21.67 for the iPhone 6, paid for 30 months or until the phone was turned in for an upgrade after about a year's time.

Now, AT&T will have to tweak its $0 down AT&T Next marketing campaign, and rival Verizon will have to determine if it wants to follow the greedy path from $40 to $45 and for its similar Verizon Edge program. It did just that a year ago when AT&T increased its fee from $35 to $40.

Take special notice: this all starts in August, which is one month before the iPhone 6S and iPhone 6S Plus are expected to be announced. AT&T couldn't have slipped it into the late summer months any better.

At least it can't add surcharges to upgrading to iOS 9

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Original source: Get ready to hate AT&T even more starting August 1.

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