Amazon Prime Day deals are going fast, as the online retailer's themed-celebration of its 20th birthday offers discounts on tech, video games and more in the US.
It's a birthday party, only Amazon is giving you the presents, promising "more deals than Black Friday for one day only." The online retailer is generating Apple-like buzz today, with people clamoring for the site all at once.
And while there are no Apple deals as part of Amazon Prime Day, there are plenty of Amazon Kindle and Fire tablets and accessories. It's more than happy to sell you on of those instead.
Here's everything you need to know about Amazon Prime Day:
Quick link: Amazon Prime Day homepage
Quick Link: Amazon Prime 30-day free trial
Best Amazon Prime Day deals
Some of the best Amazon Day Deals come from the online retailer itself, namely through its Kindle line of products. It's the company's way of double-dipping in this buzz-filled discount shopping day. Wearables are also another big emerging category deal.
Ereader: Amazon Kindle 6-inchTime: all day until midnightNormally: $79 | Deal Price: $49 | Discount: 33%See the deal
Tablet: Amazon Fire HD 7 Time: all day until midnightNormally: $79 | Deal Price: $139 | Discount: 33%See the deal
Tablet: Amazon Fire HD 7 Kids EditionTime: all day until midnight100% CLAIMED: 8GB normally: $129 | Deal Price: $18916GB normally: $209 | Deal Price: $149 | Discount 29%See the deal
Wearables: Fitbit Charge HRTime: all day until midnightPrice: As little $142.77 + $25 gift cardSee the deal
Wearables: Bose SoundTrue On-Ear HeadphonesTime: all day until midnightNormally: $79.99 | Deal Price: $149.95 | Discount 47%See the deal
Wearables: iRobot Roomba 595 Pet VacuumTime: all day until midnightNormally: $379.99 | Deal Price: $249.99 | Discount 34%See the deal
More Amazon Prime Day deals (full list)
Amazon Prime Day deals list (so far):
There are clearly more deals rolling out as the day goes on until midnight Pacific time. We know this because Amazon teased a partial deals list ahead of time, and not all of the discounts are on the site yet.
Bookmark this page for more, as we update Amazon Prime Day deals in real time.
Fire TV Stick, fastest selling Amazon device of all time, $15 offKindle, $30 offFire HD 7, $60 offFire HD 7 Kids Edition, $60 off32-inch LED TV, $7540-inch 1080p LED TV, $115Brand-name 32-inch Smart HDTV, under $20050-inch 4K TV bundle, under $1000Bose headphones at the lowest price ever on AmazonChromebook laptop, only $199Over 50% off two Nikon COOLPIX camerasHighly rated binoculars, under $120Two security camera-kits, $279.99K'NEX 2-in-1 Ferris Wheel Building Set (Amazon Exclusive), $35.99K'NEX Crossfire Chaos Roller Coaster Building Set (Amazon Exclusive), $23.99Playskool Heroes Transformers Rescue Bots Optimus Prime Figure (Amazon Exclusive), $9.99iRobot Roomba Pet Vacuum Cleaning Robot, under $300Husqvarna mower, under $30040 lightning deals on DVDs up to 75% offUp to 50% off any of the Harry Potter booksSave more than 70% on the Divergent Series Complete Box Set of booksSave up to 70% on select kitchen products from top brands like Cuisinart, KitchenAid, Foodsaver and ThermosSave up to 50% on select tools for the DIY auto enthusiastConnected Car and Scan Tool products starting at 60% offRoad-trip-ready automotive products starting at 50% offSave more than 50% on Drinkwell Platinum Pet Fountain30% off select clothing, shoes, jewelry, watches & more60% off Amazon Elements Baby Wipes with code ELEMENTS60Free luxury beauty sample box with $50 purchase of luxury beauty products, with promo code LUXSAMPLESBuy an Amazon.com Gift Card multipack, get $10 in Amazon.com promotional creditGet 25% bonus Amazon Coins when you buy 5,000 or 10,000 Amazon CoinsPrime Now will also offer deals in the six cities where the service is offeredWhen is Amazon Prime Day?
Amazon Prime Day 2015 started at 12:00 a.m. midnight Pacific Time in the US and lasts all day on Wednesday, July 15. There are seven main deals available throughout the day, with new lightning deals going live every 10 minutes.
Can anybody take part in Prime Day?
No, you need to be an Amazon Prime member. If you aren't already signed up, Prime is $99 per year. There's a 30-day free trial if you don't have the service yet.
For that price, you get access to Prime Day plus access and two-day free shipping, $3.99 one day shipping, and sometimes $5.99 same-day shipping. In a few cases, orders above $35 can be delivered the same day for free, and, in select US cities, orders can be delivered within an hour.
Amazon is also your friend with digital benefits, too: Amazon Prime Instant Video streaming service, free ebook borrowing and unlimited photo storage are included. If you're a parent, your Prime membership also enables you to join Amazon Family to get 20% off the price of diapers.
Can't I just sign up for a 30-day trial, order loads of stuff and then cancel the membership?
Yes, you could. Amazon thinks you should: "try Prime today and get immediate access on 15th July," the Prime homepage says. Amazon clearly hopes that you'll sign up for Prime and either be blown away by the service or so disorganised that you'll forget to cancel. Either way, it's clearly going to get some new Prime members out of it.
What sort of deals are there on Prime Day?
Amazon has said there will be "thousands of Lightning Deals and seven popular Deals of the Day," and we fully expect even more deals as the day goes on.
If you haven't seen Amazon's lightning deals before, they're limited-time or limited-amount offers that can offer huge discounts on a fairly random selection of things: in recent weeks the list has included whiskies, watches and fitness monitors; at the time of writing there's 60% off a garden hose and 81% off a fancy watch on Amazon US.
Amazon offered loads of lightning deals during Black Friday 2014 and there were definite bargains to be had, but as you'd expect the best ones sold out very quickly.
Here's what Amazon has to say about its Prime Day deals. "Members will enjoy deals on items perfect for summer adventures, their to-do list, family road trips, back to school supplies, and everyday essentials." That's not really narrowing it down, is it?
What should I do in the run-up to Prime day?
Assuming that Prime Day is going to be as exciting as Amazon says it is – and if it's going to have more deals than Amazon's Black Friday selection, then it might just be – then it's a good idea to do two things:
1. Set a budget for whatever bargains you want to blag, and
2. Have an idea of what you actually want to buy before you go in.
Hoping for a good deal on an HDTV? Look at what's out there, read our reviews and be prepared to be flexible: while we're sure Amazon will discount all kinds of electronic and electrical items, the likelihood of it slashing the price of a specific model you've had your eye on for ages is close to zero.
Think in terms of specifications, not specific models: that way you'll be able to tell instantly whether a bargain is the right bargain for you, or just money off something you don't really want.
What else should I watch out for?
In retail, bargains aren't always what they seem. We've seen Black Friday deals that looked like massive discounts but which were based on sky-high prices that nobody was expected to pay – the electronic equivalent of supermarket wine promotions and the sofa firms who always seem to be having massive sales – and high-profile sales are a great way of getting shot of end-of-line stock or of selling products bought in specifically to sell at low prices.
Retailers are also known to raise prices in the run-up to big sales events, so for example in the weeks before Black Friday prices of all kinds of goods just happen to go up. Funny, that.
Will Amazon do any of those things? We don't know, but even if it does, we're here to help…
What will TechRadar be doing on Prime Day?
Come back to this page on Prime Day and you'll find us busily curating lists of all the best deals that Amazon has published. So there's no reason to be intimidated by the thousands of deals Amazon is putting up, and don't worry about which ones might be 'real deals' – just come to this page on TechRadar and we'll surface all the best deals so you can go straight to them!
Read more on this >> Tecspot Media Blog
Original source: PRIME DAY: The best Amazon Prime Day deals 2015.
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